Three cartoon chicks, each inside colored circles: yellow chick in red circle, green chick in blue circle, red chick in green circle.

print design
artwork: laura hallowes

Cutie Pies Children's Boutique, a retailer of high-end clothing, wanted a brand that felt playful and joyful, yet still refined. The logo needed to clearly communicate that their offerings range from infant to pre-teen apparel. Color coded tags differentiated ages: infant, toddler, children and pre-teens.